Winter 2024
Personal Branding
Inspired by Expression
Raven’s branding is deeply influenced by a lifelong fascination with graffiti, handwritten typography, and the raw energy of 90s grunge aesthetics. From an early age, sketching letters on notebooks and experimenting with different ways to write a name became more than just a habit—it was a form of self-expression. This personal connection to lettering evolved into a distinct design language, one that embraces bold, attention-grabbing visuals while maintaining balance and refinement. The brand identity captures that same rebellious yet intentional spirit, blending expressive, hand-drawn elements with a structured and polished approach.
Refining the Chaos
While the foundation of Raven’s brand is rooted in spontaneity and creativity, the process of shaping it into a cohesive identity required careful refinement. The challenge was to harness the raw energy of graffiti-inspired type and translate it into a professional and versatile design system. This meant finding the right balance between edge and elegance—keeping the personality intact while ensuring clarity, adaptability, and usability across various applications. The result is a branding system that feels authentic and dynamic, yet controlled and purposeful, reflecting the journey from unfiltered creativity to well-executed design.
A Brand That Evolves
Raven’s branding is not static, it continues to evolve as new influences, ideas, and experiences shape its direction. Rather than being confined to a single rigid style, it remains adaptable, growing alongside the creative vision behind it. This flexibility allows it to remain fresh and relevant, whether applied to branding, UI/UX, or experimental design work. At its core, the brand stays true to its origins: a fusion of expressive typography, bold aesthetics, and thoughtful craftsmanship, all working together to create something uniquely memorable.
Brand Components
The raven represents intelligence, adaptability, and creativity, making it a strong and memorable symbol for the brand. Its simple, sleek shape keeps it clean and versatile. The deep blue and dark blue color palette creates a sense of trust, depth, and sophistication while staying bold and modern. Hand-drawn touches add personality, while structured typography keeps everything clear and professional. Together, these elements create a brand that feels strong, creative, and timeless.
