Fall 2023
3 Brothers Shawarma & Poutine
Revitalizing Tradition with a Modern Twist
The goal of this project was to modernize 3 Brothers restaurant's brand, focusing on updating their logo and overall visual identity. Targeting a diverse audience of diners looking for quick, flavourful meals, the new branding reflects both the restaurant's traditional Eastern dishes and their unique integration of local cuisine. Through my research, I ensured the new identity stood out in a crowded local market, positioning the restaurant as a modern yet authentic dining option.
Crafting Identity: A Shawarma Logo Transformation
The project focused on modernizing the logo while incorporating the number "3" seamlessly. After weeks of sketching and refining the color palette, I ensured the design respected the restaurant's original identity. Throughout the process, I maintained clear communication with the client, using their feedback to enhance the final outcome. The final changes focused on refining the spacing between the logo's illustrations and type for a cohesive brand identity.
A Cohesive Brand Identity with Room for Growth
The final branding brought a cohesive and unified look that ties together all visual elements under one strong identity. The logo came together seamlessly, complementing the overall brand aesthetic. The client was pleased with the modern yet authentic feel of the design. Reflecting on the process, I would like to explore more options during the sketching phase to push creative boundaries further in future projects.
Step by Step: Project Timeline
Research Period
In the research and mind-mapping phase, I explored user needs, trends, and challenges. This helped me organize ideas and set a clear direction for the design.
Mood board
In the mood board phase, I gathered visual inspiration to define the project's style and tone. This step helped establish a cohesive aesthetic direction for the design.
Sketching and Exploration
In the sketching and exploration phase, I experimented with ideas and concepts on paper. This process allowed me to refine and develop the best solutions for the project.
Vectorizing and Bringing to Life
In the vectorizing phase, I transformed sketches into polished digital designs. This step brought the concepts to life with clean lines, vibrant colors, and attention to detail.
Finalizing Logo and Designs
In the finalizing phase, I refined the logo and designs to ensure consistency and quality. Every detail was perfected to create a cohesive and impactful final product.
Mockups and Application
In the mockups and application phase, I showcased how the designs would look in real-world scenarios. This step brought the project to life, demonstrating its functionality and visual impact.
